Advisor Confidence Survey 2013 17th July 2013
Which AMCs are you most confident about?
Part 3 - AMC Confidence

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This is the third and concluding part of our articles which discuss findings from the Wealth Forum Advisor Confidence Survey, which was conducted in June 2013. The earlier two parts can be accessed here : Business Confidence Market & Product Confidence. Read on to know which AMCs are seen by India's leading IFAs as the best across 5 different parameters : equity fund management, debt fund management, distributor engagement, innovation and investor education.



In this part, we share findings from the AMC confidence section of the survey. We asked leading IFAs from across the country, who were invited to participate in this survey, to list out their top 5 AMCs on each of these parameters :

  1. Ability to deliver superior long term returns from equity funds

  2. Ability to deliver healthy returns from debt funds, with lower volatility

  3. Distributor engagement, training and support

  4. Innovate new products and services and new sales ideas

  5. Impactful and relevant investor education initiatives

We asked participants to name and rank only their top 5 in each category - as mindshare rarely goes beyond 5 names for each parameter. In the tables below, we have listed out and ranked the top 10 AMCs that featured the most in the lists provided by the 189 leading IFAs who participated in this survey. Each of the names mentioned here across each region therefore features in the top 5 list of some, many or most of the leading IFAs in each region. Below each table, a reference table has also been provided that compares ranks on each parameter in this survey and the previous one conducted in Jan 2012.

1. AMC Confidence - Equity Fund Management

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The top 3 positions continue to be held by HDFC, ICICI Pru and FT - however, there is s switch between the 2nd and 3rd positions. It is also interesting to note that while last year, HDFC was seen as No 1 in all 4 regions, ICICI Pru is now the No 1 in 2 of these regions this year. IDFC and Reliance have climbed up in the rankings this year, while SBI MF and Axis have displaced Fidelity and Canara Robeco to enter into the top 10 this year. The biggest mover this year in IFA mindshare on equity funds management seems to be IDFC - from 8th position last year to 4th position this year.

2. AMC Confidence - Debt Fund Management

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Franklin Templeton has retained its pole position this year too. IDFC has made a sizeable move here too, and is now seen among the top 3 debt fund managers in terms of IFA confidence. Reliance and Kotak have moved up a notch each, while SBI MF makes its entry this year into the top 10 in debt too, like it has in the equity space, at the expense of Canara Robeco.

3. AMC Confidence - Distributor engagement, training and support

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The top 3 positions on this score continue to be held by FT, Reliance and ICICI Pru, although the pecking order between them has changed with Franklin Templeton now occupying the pole position. DSP Blackrock has moved up considerably this year from 7th position to 4th position, while Tata MF makes an entry into the top 10 this year, by displacing Fidelity.

4. AMC Confidence - innovation

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Franklin Templeton has moved into the No 1 position on this score too, this year. IDFC has moved up to the second position from its 4th position last year. The top 4 and indeed the top 6 names are the same as last year - their positions have however moved within this bracket. JP Morgan and Motilal Oswal are new entrants into the top 10 list this year, replacing Axis and Tata MF.

5. AMC Confidence : Impactful investor education

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This is a new aspect that we have introduced this year, given the significant attention that investor education is now receiving from the regulator as an important long term growth driver for the industry. Reliance MF comes out on top on this important score, followed by Franklin Templeton and IDFC, at a pan India level. There are, as can be seen, significant regional variations, which is understandable given the localised nature of many of these initiatives.

To conclude

Our sincere gratitude to all the leading IFAs from 40 cities across the country who agreed to participate in this very exhaustive survey and shared their insights and outlook on a wide range of business, market, product and AMC partner confidence parameters. Our heartiest congratulations to all the AMCs who feature in these lists above : it is indeed a very competitive market place and winning the mindshare of India's leading IFAs is not an easy task. We hope you have found these 3 articles useful in comparing and contrasting your own outlook on a number of business parameters with those of the respondents of this survey. We hope these findings give you a sharper perspective and help clarify your own thinking.


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