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  Happy SIP: high impact reiteration of the AMC's pledge
Kaiyomurz Daver takes us through Kotak MF's refreshing new SIP campaign featuring staff as brand ambasadors - underscoring Kotak MF's "owner eats in this restaurant" pledge
17-Nov-2017

IFAs now have a new friend in Digital Dost
Ankur Thakore takes us through L&T MF's new IFA platform Digital Dost that offers distributor initiated digital transactions and a full suite of marketing and business analytics tools to help IFAs drive their business.
09-Nov-2017
 

  Make it matter, this festive season
It feels great when we receive gifts, however when we give back to others, it brings out the intrinsic best in us. Giving provides us an opportunity to look beyond ourselves and touch other lives for their betterment.
27-Oct-2017

Giant step forward for India’s leading AMC app
I Pru Touch – India’s leading AMC app has taken two big strides forward in enabling distributors to drive business growth. Its industry-first biometric KYC, now available on the app, makes new investor onboarding a breeze – it will take a distributor just a couple of minutes to onboard as well as complete the first transaction for a first time investor.
04-Sep-2017
 

  Make Friday, Aug 18th as your SIP Day
After the hugely successful inaugural annual SIP Day last August, Kotak MF is back with its 2nd edition of SIP Day – on 18th August 2017. There’s a lot of buzz that Team Kotak MF is creating around this year’s SIP Day – buzz that you can help co-create, spread awareness and leverage for marketing your SIP initiatives.
14-Aug-2017

We aim to be fund manager to every Indian
SBI MF completes 30 years of wealth creation, and D P Singh is proud of the fact that he has been part of this momentous journey for the last 2 of the 3 decades. SBI caught the nation’s imagination with the line “Banker to every Indian”, and has become just that – catering to the rich, the middle class, the aam aadmi, rural Indians, urban Indians, corporates, individuals – every Indian indeed. SBI MF wishes to emulate this with a vision to become in the coming decade, the “fund manager to every Indian”.
04-Aug-2017
 

  This distributor portal enables comprehensive financial planning
HDFC AMC has launched its distributor portal which goes beyond enabling transactions and providing business MI – it offers a comprehensive financial planning module for all distribution partners, which they can use to strengthen client engagement.
02-May-2017

A new, inclusive IFA loyalty program
SBI MF’s new distributor loyalty program doesn’t just recognize and reward large IFAs – it makes a sincere attempt at rewarding SIP focused IFAs who may not feature high in the AuM league tables, and also new IFAs who get left out of most loyalty programs.
11-Apr-2017
 

  Perfectly timed sales idea to expand your retail business
As a retail distributor, you have a long list of “B” and “C” category clients who you typically engage with only once a year – maybe for their tax investments. You now have a great opportunity to engage with them and deepen your relationship with them, with a solution that has suddenly become even more relevant, post demonetization.
24-Nov-2016

Working with this distributor was an enlightening experience for our fund house
The initial years that Union AMC spent working closely with Union Bank of India was a new and enlightening experience for the fund house, says Saurabh, as they went deeper into non metro markets and created thousands of first time MF investors. The extent of the untapped market opportunity for the industry could not have hit home more clearly.
23-Nov-2016
 

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