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Innovation champion introduces another industry first initiative

Sundeep Sikka, ED & CEO, Reliance Nippon Life AM

In a nutshell

Reliance MF, which has been consistently voted as the innovation champion in Wealth Forum Advisor surveys, has introduced e-OTBM - another industry first initiative that makes investing simpler. No need to fill out a paper based One Time Bank Mandate form - your investors can now do this electronically through a simple and hassle free e-OTBM process. Sundeep takes us through how to use the new e-OTBM facility to offer greater convenience to your clients and drive up your productivity.

Reliance Mutual Fund is delighted to introduce a facility through which investors can register e-OTBM (One Time Bank Mandate)Online through all digital assets. This is another Industry first initiative made available for all Investors and is completely PAPERLESS and ONLINE.

As of now, investors can register One Time Bank Mandate (OTBM) through offline mode by filling the One Time Bank Mandate (OTBM) physical form.This process is time consuming and involves OTBM physical form filling and form submission along with necessary documentation at the respective offices.

Now we have made the process SIMPLE & HASSLE FREE. Here is how you go about it.

To register e-OTBM (Online One Time Bank Mandate), investors just need to log in to any of the digital assets of Reliance Mutual Fund and select e-OTBM (Online One Time Bank Mandate) registration option. Investors just need to ensure that their Mobile Number is updated in the Aadhaar database to receive OTP (One Time Password) and Aadhaar is seeded in the bank account number selected for e-OTBM (Online One Time Bank Mandate) registration.

Few Highlights:

  1. This registration can be done by all Individual Investors via Aadhaar based authentication through One Time Password (OTP) triggered to their mobile number registered with UIDAI

  2. This is an ONLINE and PAPERLESS process of registering e-OTBM (Online One Time Bank Mandate)

  3. e-OTBM (Online One Time Bank Mandate) will obviate the need for cheque

  4. Almost 99% of the online investor details field will be PRE-FILLED and the investor just has to enter the amount and modify the Mandate Expiry date if necessary hence enabling hassle free and quick registration

  5. There are 17 banks that are currently available for e-OTBM (Online One Time Bank Mandate) Registration for all our Investors

With e-OTBM (Online One Time Bank Mandate) your investors can get their bank mandate registered Online and do Purchase and Any Day SIP (another initiative launched by RMF recently) transacting seamlessly thus enabling a frictionless transacting platform. Thee-OTBM (Online One Time Bank Mandate) registration process will be completed within 3 working days.

We at RNAM believe in getting every Indian household to invest in Mutual Funds and drive 'Mission Prosperity' for the investors.To achieve this , I believe in enabling investors to transact in a hassel-free and paperless environment.e-OTBM (Online One Time Bank Mandate) ensures that the mandate registration is processed electronically thereby making it paperless and quick.

We strongly believe in leveraging technology to provide solutions to our investors which are hassle free and easy.Webelieve digital platforms will re-define the way customer on-boarding and financial transactions are happening in India. Given the several benefits of mutual funds, the impeccable track record, the potential and the several initiatives taken by the Regulator and the Industry, including Digital initiatives, to expand the markets, we are only likely to see more investors participating in the future which will give a positive thrust to expansion of Mutual Fund (MF) Industry. One of the most encouraging trends is investors participating through the Systematic Investment route (SIP). E-OTBM (Online One Time Bank Mandate) is one such platform by which investors will be able to register their mandate Online and transact any time they wish.

Reliance Mutual Fund has been relentlessly working towards providing partner centric andinvestor centric industryfirst innovationssuch as Instant Redemption, Any Day SIP, Simply Save in the recent past and now e-OTBM (Online One Time Bank Mandate) registration.

I hope you will introduce all your clients to our new e-OTBM facility, offer them even more convenience and take another step forward in boosting your business productivity.



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