Very insightful article. Simple but very honest tagline to sell Mutual Funds, as the "best and an only unbeatable product to fight inflation." Seedhi baat, no... confusion...

Right said,Mutual Fund is right answer of inflation eating the savings of common man. First of all SEBI SHUOLD REALISE THIS.If every time any Mutual Fund add shows STATUTORY WARNIG:- Mutual fund investments are subject to market risk IT IS LIKE :- Tobacco chewing is injurious to health. Thats why SEBI SHOULD add :- Mutual funds are beneficial for long term invesments.

Good analyses and wise suggestions.

The ideas & solutions offered are great. Mr. Pawan had done a lot of efforts in bringing the ideas to all IFAs. AMCs will act on these is a matter of doubt? When approx 40 AMCs can not unite and do good for the investors, how lakh of IFAs can get united and act in a dedicated way is a million dollar question?

Great philosophy need to be followed.

ASHISH WELL SAID

PZ SHARE IDEAS FOR MUTUAL FUND MARKETING

Well Said Sir!!! thanks for a detailed note with examples. Mutual Funds should be first choice with the theme of Beating Inflation.

We should stop selling Mutual Funds and start buying on behalf of investor. This change in focus will bring a win win situation for whole of the industry including investor . Further thats the attitude which regulator wants.

I agree with this point.

Ab to Jaago.

This article is an eye opener.I agree with the views expressed above.It is high time that we sell mutual Funds as need for the client and not as replacement for real estate,Gold or Fixed deposit.

Excellant !!

Timing of the topics is perfect, we are leading our investors towards return not towards goal, thats why they are intend to redeem at high market and deprived of the ultimate return,our aim should be project mutual fund as the primary product not as the replacement.

Very to the point analysis of the scenario. I request all Distributors to keep this discussion alive till goals are achieved.

Sir you are absolutely right.Inflation is the only enemy of common mans life. I do agree only mutual funds are the only inflation beater. Thanks for such a valuable message to financial advisors and retail investors. Great keep it up !

Well presented thoughts. Along with AMCs, and IFAs, even SEBI also has role to play. It needs to highlight to each and every investor (all sections of our community) and educate them on a regular basis How Mutual Fund can be one of the important route in achieving ones family (Non-negotiable) goals, it could be short-term, medium-term or long-term. MF has many solutions that meets the various needs & requirements of various/different investors across country. Lot of efforts on persistent basis are required by all of us on an ongoing basis.

Suggestion is correct and good. Examples may not strictly match for MFs. Identification of MFs wrong orientation and focus is correct. However MFs, AMCs are adamant. They say "we are always correct and can never be wrong." All but us are wrong.......mentality. They unable to pull out investors from bank and only preach IFAs for past 7 years to bring FD investors to MF fold. Their contribution Zero....a big zero.

Yes it is true ,it seems to me now invester education require particularly in rural segment where lack financial education. people abuse their harden money which somehow weeken our national economy.

very gud suggestion lets see how far AMC cooperates and comeout with real solution

Every word is so true. Not that we did not know. But somebody has to sat it in so many words boldly. Thank you for it. The industry is still stuck in the business of short term money gathering - look at the mantra for these 3 year close ended NFOs - "it coincides with the new Governmentss performance period"!. So "Baad mein gaya" - inflation beating,life goals etc etc.

Absolutely agree with every word you said. AMCs have a lot to answer, change their perception and implement changes. I have tried on my own to make relationship managers in my town to realise that Client Education is THE ONLY WAY. I failed to get them see this. After 8 years in the industry and my AUM declining I have decided to Quit Selling and take up Investor Education.

After a long time Ive read a worthwhile article. Thanks.

Well said. Mutual funds are the best inflation fighters among all financial instruments. Mutual funds are your only friend in your war against inflation. Keep communicating this all the time, and you will find that over time, Mutual Funds are purchased but not sold!

Well said.It is important to promote Mutual fund as a solution for every financial liability.