Ashishji & Manishji, Nice Article, Confidence Booster & motivating for IFAs. It is also eye opening for Direct Clients. In saving a small amount, Goal is missed. Thanks a lot to Goel Brothers for sharing it.

Confidence Booster for sure. Advice rightly and have patience. Give right advice and let the client go and experience other alternatives, he would most probabely come backbif you always advice keeping his/her interest in mind.

Nice valuable words. Thanks to VISTA

The article is quite good in motivating the IFAs who are nervous due to so many unwanted stringent rules and underpaid charges for the services rendered by them. Both the stories are eye-opening for direct investors. One of my friend says that if you buy from AAKASH, then dont expect services from persons of DHARTI (Ground).

Very good article wrote by Mr.Ashish Goel ji. It is a lesson for us and I firmly believe this message gives motivation to all IFAs, who has fear of direct.

Every IFA come across such types of investors. The attempt of Goel Brothers helps IFA community to understand different psychology of investors. Such stories helps to understand and counter the situation. This series of article will boost confidence of IFAs to face the challenge ethically with confidence.

Very well articulated. This is masterly real life story telling. Thanks to the Goel brothers for sharing their experiences with us. May their tribe increase. My complements to Wealth Forum for introducing this true Gamechanging series.

Great article.....Sir you are honest and ethical. Warren Buffett says a time comes when honest, ethical, skilled and knowledgeable people have long queues outside their shops, you fall in that category, keep doing the hard work....you will surely cross 15000 clients also...I also dont get swayed by any negativity...personally have a SIP book around 10 lacs...my next target is 50 lacs SIP book and 2nd target is 2 crores of monthly SIP book in next 3 years and I never run after HNIs.... we will surely succeed and create great wealth for our clients and become financially independent ourselves in the process.......Thanks

This Article is really fantastic and also encouraging for the client to understand the flicks of going through direct investment. The advisors are there to understand the clients situation and build a strong relationship to help them to gain the best returns from there investments.

Excellent Ashish Ji & Manish Ji, such an write up enables our fraternity to believe in ourselves more than anything else. How so ever or whatsoever ever be the scenario regulations or markets nothing can beat our own skills.

Nice experience shared here...........

Dear Ashish and Manish, you are really doing Great Service to small advisors like myself. Of course the Bigger advisors will definitely like your article/s. Saying Thank You is the least that I can.

Yes Ashishji, No need to panic from DIRECT. Through Media Ads and direct approach they are creating future market for us. Let them make noise for cheap transactions. Instaed of criticising the Direct we should continue to hammer on Value Creation .

Ashish Sir, your articles are always a big eye opener... hats off to you..Retail Direct investors are usually " Penny wise, Pound foolish".. to save 25 bps they are ready to lost 25%. There are n number of examples with direct investors where emotions trespass the logic and big loss occurs.. An advisors biggest job is to control the investors behavior rather to generate extraordinary returns..

It is absolutely pertinent article for those who think cheap is always good.

Fantastic, thought provoking article! We should share this with our clients. Investments are not a transactional relationship, it requires intricate understanding of the clients situation and the products suitability. Going direct, shouldnt be an option for retail investors, as Indian markets are inherently volatile, and you need hand holding to help the clients through. Great article by Vista Wealth!! Having 7000 clients, itself is enough indication to investors, that they are in safe hands and should trust them.

Same experiences here. Its such that mf industry in India cannot grow unless they ban direct plans. Back stamming distributors is not healthy for them, its d distributors who work hard to even get a small sip from first time investor. Lic is largest insurance co bcoz they still remunerate advisors genuinely, much to learn for immatured AMC thinkers......

i too experienced similar deed from a respectable citizen. the value of adviser is like home doctor, where as direct is buying from the shop, where only customized products are sold where no emotions are attached.