thanks khurana sir for such a valuable advice in a so simple way. hats off to you.

Well said Mr. Kapil Khurana, specially about all weather debt funds which is the need of the day where the common investor looks for long term stability & safety. To succeed in selling debt IFAs need to do comprehensive financial planning for the proppspective investor with emphasis on risk profiling & discipline of investment strategies educating him on the benefits of long term investments. The average investor today is more driven by market news than by disciplined investing. Once this mind set changes which is possible by comprehensive planning, the rest just flows.

VERI GUD ARTICLE FOR DISTRIBUTOR FOR FUTURE PROSPERITY

Dear Kapil ji, it is heartening to see such an insightful article. We at RMF also believe that debt as an asset class offers huge potential for all stakeholders, hence to build on the concept of Retail Debt, we took the initiative of creating a dedicated team carrying exclusive mandate to build this asset class. We are pleased to see that you endorse this view of moving away from flavor of the month & promote all weather solutions. We also believe that since majority of the investors acquired by the industry were through equity NFOs, hence there exists variance in experiences & perceptions about MFs, hence adding of debt products would not just help in placing MFs in more appropriate context but would also be among best strategies for client acquisition. We are also pleased to see all the positive comments from our fellow IFA partners. We are confident that with our combined efforts towards retail debt would the next game changer!! Thanks, RMF Team

Well said kapiljee,retail debt should be the mantra going forward. The focus has to be on plain vanilla debt products giving stable returns preferably dynamic bond or medium term funds.

Accept all Kapils views. Is SEBI willing to Stop all kinds of Rubbish Schemes that are going round in the market. Just yesterday I was told of a very SOLID scheme with 17% returns and excellent commision for agents! Who will stop this Mis-selling.

kapil ji, i am agreed about the view, really it is the real experience of yr life, even i my self doing my job in the same pattern and seen the confidence in the eyes of all my investor. we must give priority to our investor benifit first. business and brokerage will automatically come. regards sir

Well said Kapilji I know you are advocating the debt fund quite a long time. Keep going. Very well thought provoking views for the benefit of many IFSs

It is smthing different. we hv to give this kind of advice then we can surge the faith and long term relation will be with investor and one day they will cal u for new investment in equity

Good Advice Mr. Kapil Khurana hope more and more of our IFA fraternity choose debt in a big way.

Very thought provoking and could really be a game changer in the retail mf segment.

I endorse MR Kapils view in all respects .That we can think long term gains in our business if we are honest towards investors and are able to win their confidence.

Maza aa gaya paar ke Kapil Ji, As you say " to build a business that is not dependent on the vagaries of the stock market, but is more dependent on the quality and appropriateness of your advice. " God Bless!

kapilji, aap ne kapildev ki yaad dela di good to read on Monday morning

EXCELLENT AND THOUGHT PROVOKING, THIS IS TRUE CONSULTANCY

1. young IFAs would do well to practice this plain talk. 2. remember interest rates view makes manufacturers change their tune on duration, facing clients we have to continue dancing when the music stops. High Octane Bhangra is what manufacturers love, probably we need to learn Bharat Natyam as well, so than the North and South truly meet.

I fully agree with Mr khurana.MF should be introduced with liquid fund.