Amitabh Bachchan can now endorse mutual fundsNo. of comments:13 Vijay Venkatram, Mumbai, Wealth Forum On 14-Jan-2017SEBI's Board Meeting in Japiur today is noteworthy on two counts for the fund industry - one for a decision made and the second for the absence of a decision. SEBI has decided to allow celebrity endorsements for mutual funds at an industry level. AMFI can now decide to hire the services of Amitabh Bachhan or for that matter Sachin Tendulkar, to promote mutual funds. Individual fund houses will not be allowed this liberty and no brand or product can be endorsed by celebrities. This is indeed a welcome development. SEBI has also simplified some of the compliance disclosures in MF advertisements, which is also welcome news. For distributors, the most noteworthy feature of today's meeting was the absence of any discussion on the proposed RIA regulations. It appears unlikely that the Board will meet again before Mr. U K Sinha's term comes to an end in mid Feb. Will this mean that the new SEBI Chairman will take a final call on the RIA regulations before taking it to the Board?