ARE IFAs TEST MATERIALS OF MF INDUSTRY ?No. of comments:12 Sam Koshy, KOLLAM, 5727 On 05-Mar-2017Many AMCs have specially recruited RMs in their branches to mobilize direct plans. AMCs are preparing everything to pave the way towards the total shifting of existing Regular assets to direct assets. There is a group of AMCs combined to form a consortium and developed a system called as "their Utility". Some AMCs have decided to not join them but the consortium is forcing those AMCs who opted out to join them . Are we in Hitler Raj or Democracy ? Most IFAs have opted to stay away from this mutual fund utility system. The system in the beginning during development stages told that they have no intentions to allow investor public to transact through the system but later turned the plate and opened the system for the public . The utility system is free to contact all the clients who are mobilized by IFAs after spending so much of time and resources can be simply contacted at the click of a one touch . It is very clear and confirmed info that the utility system is aiming to educate clients the need for going themselves directly without the support of an IFA.As we all know 99% of the investors will not stay for long tenure without handholding by MF advisors , many investors came through us will be spoiled by this system in the days to come. If one tries to read between the lines it's very clear that the utility system is here to kill the IFAs . IFAs are suggested to avoid traps to grow the next level.