FIFA along with AMFI have completed presentations on MF Utility in 6 key cities across the country, and have obtained valuable feedback from over 450 IFAs who participated in these sessions, which were steered by John Mathews, Sr VP & Head Client Services, HDFC AMC. Read on as Yogesh Sharma gives us a brief on the successful completion of the first 6 presentations on this very important business initiative.

With a view to creating greater awareness amongst the IFA community regarding the basic features and functionalities of the MF Utility platform, FIFA along with AMFI, has already organized nationwide presentations on the MF Utility platform across major cities as per the below schedule. More than 450 of FIFA members and IFAs across various parts of the country attended the very detailed presentation by Mr. John Mathews, Sr. VP and Head - Client Services at HDFC AMC. He is one of the members of the AMFI Committee on the MF Utility Platform or MFU as is fondly called by Mr. John Mathews. FIFA members and fellow IFAs gained very good insight on the workings of this platform and also gave very practical and knowledgeable feedback from an IFAs perspective on the working of the Platform from their day to day experience.

Mr. John Mathews commented "The MFU platform can be a game changer for the industry. Once fully operational, our aim is to minimize many of the operational pain points of today thus bringing greater efficiency in operations, mitigate risk and reduce costs. The platform should also be a facilitator for growing the business especially in smaller towns and cities, where distributors can leverage upon the advantages that MFU offers. The best example of adoption of technology of such a scale is the exchanges in our country. Look at how they have scaled, become efficient, virtually paperless, been transparent and reduced costs. On hindsight, it can be categorized as a nation building exercise. It is our attempt to create an efficient "order routing mechanism" which will help our industry grow and hopefully be paper free over time. I am enthused by the responses so far from the distribution community."

John Mathews presenting MFU at FIFA's Pune event

This pan India initiative was one of the many Knowledge Sharing Platform initiatives by FIFA and we hope many more regional Associations and fellow IFAs join FIFA to take advantage of all such activities that FIFA undertakes. Now, with the all inclusive Central Executive Committee with representatives from North, South, East, West (excluding Mumbai) and Central zones as well as one compulsory representative from each regional association member being established, there is a much more compelling reason to join FIFA to strengthen the united voice of IFAs and also take advantage of all the knowledge sharing activities being undertaken by FIFA.

John Mathews in action at FIFA's Kolkata event

The above events were free and open for all FIFA members and special IFA invitees. We can plan on covering some more cities too depending on the availability of Mr. John Mathews, in order to cover as many cities and towns across the country. We at FIFA are trying to get as much feedback as possible from the IFA community to Mr. John Mathews and through him to AMFI so that the Platform develops into a smooth and versatile utility which hopefully streamlines all the day to day problems of the IFA Community.

- Yogesh Sharma, Director FIFA

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