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Great lessons from a brand that became a verb and a hit movie
FedEx became a verb long before Google did. And FedEx starred as a key character in a hit Hollywood movie, without paying a single dollar for product placement. The story of FedEx is one of the best examples of consistency building a brand into a verb – and in this story lie valuable lessons for financial advisors in India.

4 words that guide you towards success
We are going to be talking here about core values. Core values can either become the foundation of successful businesses when you actually live by them, or can just be a collection of words put up in your office and in your marketing material to make your business sound good. Before we go into the 4 words which we believe can propel you towards success in the financial advisory business, let’s look at core values gone horribly wrong.

The single most important success driver for an advisor
In this article, we explore what we believe is the single most important success driver for an advisor. It’s a quality that everybody is keen to possess, yet many struggle to implement consistently. What are the pressures that make you compromise on this vital ingredient of success and how do successful advisors overcome the challenges that many others succumb to?

You can’t guarantee returns. Then, what can you guarantee?
In the market risk oriented products that you advise on, you cannot guarantee returns. So, what can you guarantee to earn the trust and confidence of your clients?

4 pillars of dependability
What does it take to be seen as Mr.Dependable and earn the trust of your clients? Here are the 4 pillars to become Mr.Dependable

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