imageGajendra KothariEtica WealthMumbai
  A day in an IFA’s life in 2020
Here’s how Gajendra Kothari sees a typical day in the life of an IFA in 2020 – contrast it with where you are today and you have a roadmap of exactly what you need to do, to get future ready.

3 stories that showcase the value of good advice
Gajendra Kothari, Etica Wealth, Mumbai, shares his strategies that help him win and retain clients in the mass-affluent as well as HNI segments, and also takes us through 3 live client stories that underscore that everyone actually needs good advice – even successful financial services experts.

  Brand tips from a successful young advisor
What’s in a name? A lot, says Gajendra Kothari who recognized early on the power of creating a distinctive brand in a business where branding is largely ignored. He didn’t stop at just a name – he worked consciously on developing the brand identity of his firm Etica Wealth through a great combination of marketing and media initiatives, which has seen this young firm recently cross the Rs.100 crores AuM mark, and look good for many more hundreds to come in the years ahead.

80% of our new clients are won in the first meeting itself
80% of our new clients are won in the 1st meeting itself, says Gajendra Kothari, Etica Wealth, Mumbai