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most of amc compare them to other but not try to educate across the india ifa work togather but amc will not most of the amc see short term benefit never thinking long term & secondly thier bombay boss not understand how my staff do at frontend in i strongly recommend training for amc new comer for rm ifa relation

I agree in toto.

We all know that MF investments are the purest investments of the time as compared to other investment products even after carrying the risky nature of the equity markets... investers get what they have been suggested for. Distributors make a lot of efforts to convince for such a wonderful class of investments and get very less as compared to other financial products. I think a little more aggression on the publicity & awareness programmes by AMCs in the remote areas as well will surely create an interest towards MF investments which ultimately will clear the doubts in the investors mind that MF investments dont have equity products only which carries high risk profile but also provide other catogories that gives fixed and steady returns..... this awareness will surely attracts the prospects towards AMCs & distributors which inturn will surely increase the market share of MF products & earnings as well.

I Entirely agree that MF houses have failed to communicate to the Common man about BENEFITS of MF investing.MF houses also MUST conduct training programs for Distributors so that the Distributor First understands the RISKS.Especially now that all of us are facing because of the market UP and Down since last 5 years. Well thought and designed advertisements in newspapers or TV with Very Simple language and pictures would be welcome.

For whatever reasons, it is felt that the counter staff is inadequate to handle the peak hour transactions and queries. Many times I have experienced (with different AMCs) I am waiting in front of them and they are talking on phone to investors...in depth.....explaining simpler things to them...over phone. But they never say to the investor that if they engage a good advisor he/she can service them better. In the peak hour IFAs has to finish the work with one AMC/R&T and has to rush to another. But these counter staff are giving much time to the investor sitting in front or over phone & thereby hampering the urgency of others (investors represented by IFA)

Well said Mr. Rao. Our AMCs till date have spent millions but have achieved little. The interactive sessions need to be result oriented that will push distributors to become enabled rather than disabled. My personal experience has been, to say the least seeing a tepid response as majority of sessions are sales oriented rather than knowledge enhancing sessions. Moreover, sessions are conducted at very short notice that leaves the IFA very little time to respond. Also eminent speakers with excellent communication skills need to go to TierII & TierIII cities & towns to take the products to the Lions Den. . Rural outreach simply does not exist. That is where the money lies. Get people with vernacular skills to engage our rural folk & see the results for yourselves in about 2 years. You will find more long term money coming from there. All that is required is to simplify things. I have oft repeated this at several fora. Are the powers that be listening?

this is true that fund houses are not interested for communicate with there IFA, they are not conceding what problem IFA has to face who working in rural area.

Thats true to some extend as many Amcs spending huge money in hordings, road side banners & etc, does not meet any point except of shining names of their Brand, where they should concentrate more in upgrading Distributors who are d best intermediatry between them & client.

Correct. Fund houses realy dont know what to do. Their main focus is to bring direct application from existing clients of distributors. More than 98% of our population has never invested in MFs. They dont do anything to get these clients. They do everything to get our clients. They have also failed in suggesting regulations that can create atmosphere for healthy groowth. Majority of them are only running for sales.

Really correct. Fund Houses fails to update the distributors. The fund house itself dont even know what to do, what are the changes, what are the SEBI circulars(though it comes over and again like raining), the advantages of investing in mutual funds. The only thing is sales at any cost... Any one can say against it pls come...