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Please Do As Directed.I request all my DISTRIBUTOR FRIENDS to write to each and every AMC Regarding detail of ALL such clients who are converting from your ARN to DIRECT PLAN WITHIN 15 DAYS OF THEIR DOING SO, SO THAT WE ALL SHOULD NOT do Social Service on behalf of our client who are not LOYAL to us.We have all right to know who is converting from our ARN to DIRECT PLAN.Please please do that at once, so that we can give our full time to our LOYAL clients who are with us in our THICK AND THIN !

It is the Job of the Advisor, to recommend the product best suited to the needs of his client. The Client feels his needs are best catered direct, as the Advisor is the AMC commission agent. The AMC feels the Investor SHOULD invest in its schemes, if Advisor does not recommend, then direct is even better. If the Advisor is paid by the Investor / Client, he will advise also as per the Clients needs.

Let these type of investor waste their hard earn money with those foolish suggestion, I know its little hard to get some better understanding clients but we should try to find among them. Caution : never try to help any customer in AMCs or registrar office in filling any type of form in this influence that he might become urs.

People think they are very smart by doing things this way! They realise when problems crop up. Most never realise as they

only 5% of the customers are going to the amcs for direct investments. and the customer will feel the need of an advisor once if they redeem their fund from amcs, they will be given all the troubles by the amc by telling signature mismatch or any other reason. once they face these type of activities from the amc they will not come to the industry again. and also the advices given by the clerks ...... i will die , if i started laughing at the answers given by the clerks in the amc offices. sebi has to rethink about the direct , if they want the industry to go smoothly. otherwise one more industry is going to shut down

Carrying the point further i have seen in many AMC offices,the clerks become more attentive and serious if some customer ask about direct investment,as if it is there duty that direct investors should be handled with utmost care,probably they are very fragile.

Mr. Sunjeev Singh has noted the feeling of a common distributor. Its very important that SEBI must relook and revise the direct nav soon if they want the industry to grow.

The latest decision of direct nav looks to have been taken to benefit all the LIC companies & all other financial products which hurt the customer & benefit the sellers(agents,company & govt)more. The govt I think also earns less if someone buys a mutual fund product. I wonder what were the AMCs doing when this decision was taken. They should have protested & taken our help also in this protest. Or maybe they also want this to happen???? The decision makers should realise that only a MF advisor can take the MF products to every nook & corner of our country. Can the AMC employee spend time to trace the customer & get business as well, looking at the strength of their office staffs. If I loose some of my clients due to direct navs saga then I will once again return back to selling LIC products which benefit ME, COMPANY & GOVT. Some of my colleagues have recently lost HNI clients to direct navs……SCARY TIMES AHEAD….THANKS SEBI & AMFI....

sebi dont know the practical problems of advisory field and everytime they come with different norms.i think sebi stop the experiment with mutual fund industry.otherwise customer should be confused and away with mf industry

The question to ask ourselves is, do we really need to have the best advisers even for the distribution of a fantastically designed product like Mutual Funds? or Can we tweak the payment structure in such a manner(only trail commission) to make the available advisers(even though majority of them may not be classified as the best) align their interests with the interests of the client ? Only trail commission (of course, it has to be meaningful) could be a practical solution to increase Mutual Fund penetration. In the mean time, we IFAs should concentrate on survival by upgrading our skills and aligning our business models with “client interest” at the center of our approach. If we do that, clients (not all of them of course, but we have this choice of choosing only those clients who are willing to respect our hard work) will slowly start paying a fee.

It is obvious that because of the greed of some distributors, we have invited the wrath of the Regulator and hence these stifling regulations. I believe we can make our hardship known to the regulator through a collective effort. It is not the intent of "Direct share class", but its effects that does more harm to the country than good. "Direct share class" allows only the Best distributors to survive. Consequently, we will have a situation where in a few best distributors will have a great demand and grow bigger by the day and the remaining slowly perish. Consequently a vast tract of this huge country will be left un-attended as far as Mutual Funds are concerned.

For much of all that is happening today, the IFAs themselves have to be blamed.Some examples: One of the IFAs has a huge AUM in an AMC, but he has never met any of the customers nor does he know anything about MF. There is a tacit understanding between him and the RM of the AMC whereby the latter gets full upfront comission for the business he books directly from HNIs and Corporates and tthe trail goes to the former. Surprisingly this IFA works (or does he), only for one AMC. The second set of IFAs also work the same way, but have understanding with heads of different AMCs the modus operandi remaining the same. All direct applications received at the AMC ofices will bear the codes of these IFAs and the brokerage (upfrot) is fully/partly passed back. The industry today needs clean-up and I think SEBIs actions are in the right direction.

If AMC wants focus any fund for some period ; clerk no need any type of financial situation of investor & invest only in that scheme Why ? upper authority says sell this scheme & collect The fund ?.but his own investment discuss with adviser & after then invest. only medical shopkeeper know all why need doctors.Close all edu. system & do only in shops; AMC offices .

investor learn after thoker khane ke bad tab tak retirement aa jataheai or dream of wealth creation pass to only next generation if investor prefer direct plan which is in middle class

this will happen.we should continue working in the interest of our clients.one day all will realise the menace.

Actually Gov. WAnt onlyfew co.not person in mkt which will become more recher day by day and other person just work for them as a salesboy or girl or say manager. But my dear friend dont afraid, dour best.last 4 year we see bank and co. Sell policies on the name of financial planning,gov had no regulation they only regulate individuals agent,not co. Result misselling is in peak side public is doldrum.on which they believe, agent or financial advisor or salesperson or manager ofco. Or bank. Just watch and try to giv good suggestion to customer. With best wishes. Kaushik .MBA finance

Already MF staff has been given quota or incentive to garner direct business. The customer walking in their office, it seems has a prior telephonic talk with the staff. And the staff takes them "inside" the office and "HELP" them invest. Forget about the business, but such "Crowding" has hampered the "SERVICE" to the Distributors. Their transactions are not accepted fast, they have not been given SOAs (Statement of Accounts) in time and their queries are not resolved quickly. The IFA has to move to another AMC office, but due to this "TIME PASS" by AMC Staff, IFA is feeling ignored, uncomfortable and is disserviced.

I can remember the year 1999 when there was no AMFI.At that time anybody could sell mutual Fund schemes.I have seen a paper vendor use to sell UTI mutual fund schemes. No restriction for post office agents to sell Mutual Fund.The investors who investors who invested on the recommendation of such totally ignorant agents got trapped in schemes and lost heavily.One old school teacher use to come to me in 2000 and was crying like a child that he lost 50% of his retirement money investing in Mutual fund with the recommendation of one of post office agent.So SEBI and AMFI has brought those days back again.Thanks for their benevolence.

Really its a trap. Somebody (dont know who?) wants to keep IFA away from investors.

Dear Public/Investors, Government and regulator should not allow this as the so call direct will harm investors instead of creating wealth for them. Instead of direct regulator can look at capping exit load to 0.5% accross all AMCs and also remove less than one year clause due to which AMCs making merry with investors money. Regards, Vivek P P

Its like blind leading the blind. And it would be interesting to know, Whether any rating agency that assigns ratings to MF schemes is authorised by SEBI or AMFI to do so? Has SEBI / AMFI approved the methodology of any of the MF ratings agencies? These entities may be assigning ratings only to collect toll (advertisements) from Fund Houses by classifying, tabulating and scheduling available data. These very agencies would be the BIGGEST BENEFICIARIES of the so called direct plans.

dear friends, i am not bothered about direct paln, my logic is AMCs dont treat IFAs, the way they shud be with the AUMs anything from 50lac to 5/10 crores,forget about the investors with the much lesser amounts. investors wud like to direct looking at NAV differanece, with out the merits of the fund, i am sure these will come back to us , once they practically expirience the difference bet AMC AND IFA...it is in his interest thet he shiud stick to IFA.its more of their loss than ours . so be cool wait n watch.....invetor will come to IFA by allmeans. YOU JUST UPDATE WITH THE TECHNOLOGY....

now after the direct plan has come into action that amc,s will force their work team to agressively sell the non performing funds and will fall into their own trap......... it is just like a circus.........filled with baffoons. let us be the spectator

DIRECT PLANS are not new plans and the people looking to invest directly with their own analysis and fund research and evaluating suitability for them. But the method is like self medication and purchasing medicines by asking people at medical store where they are not qualified or competent to give medicines to patients without prescription slips from the qualified medical practitioner. So apart from the market risk such direct plan investors are exposed to another risk of unsuitable or useless funds for their future goals. Time alone can prove this.