Sundeep provides a curtain raiser on what Reliance MF and Wealth Forum have planned for taking Think BIG to the next level - with insights and perspectives on how any advisor who is serious about growth, can actually put together the building blocks for rapid growth to levels that few will think are possible. Five years ago, in Wealth Forum's first Platinum Circle Advisors Conference, we had a panel discussion on what it would take for an IFA to scale a 1000 cr AuM level. Few thought at that time that it would ever be possible - yet today, we do have a handful who have done this, and many more who have set their sights on this target, which looked seemingly impossible only 5 years ago. Going forward, Think BIG will give you critical inputs that can help you scale up your practice in a similar way - whether it means scaling up your 5 cr AuM to 100 crs in the next 10 years or taking your 100 cr AuM to 1000 crores. As Sundeep says, Think BIG will provide you with insights and perspectives - it is for you to believe in yourself, take these inputs and run hard to achieve growth that few think is possible.

Friends,

When we launched Think BIG last year in association with Wealth Forum, our intention was to use this platform to work with Wealth Forum in sharing and exchanging business ideas that can meaningfully grow the mutual funds business. In order to grow BIG, in order to leapfrog into the next level, we need to first Think BIG.

In accordance with this objective, Reliance MF and Wealth Forum brought to you some BIG growth ideas including leveraging retail debt funds to accelerate your growth and harnessing technology to make it a growth driver. Wealth Forum worked with several leading IFAs, who shared some great insights on how they are actually leveraging retail debt funds to spur BIG growth in their business. I hope these experiences of successful advisors have helped you get useful insights that can help you grow your business.

Last year, Reliance Mutual Fund and Wealth Forum jointly instituted the Think BIG Advisor Awards, where we recognized successful advisors who have vividly demonstrated several of the key attributes that Think BIG stands for - advisors who thought beyond their geographical boundaries, advisors who leveraged advisory solutions to grow BIG, advisors who leveraged technology to spur growth, advisors whose vision on financial planning far exceeded what most thought is possible.

Think BIG to make Mission Impossible, possible

As we prepare to start the second leg of Think BIG in the coming financial year, we thought of bringing it even closer to your business, of making it even more directly contribute to YOUR growth. Think BIG accordingly will not just focus on BIG growth ideas that can grow the mutual funds business for common good, but will equally focus on how YOU can scale up YOUR practice to fully harness the fantastic potential that I know exists in each one of our distribution partners.

I remember, in the first Wealth Forum Platinum Circle Advisors Conference in 2009, there was a panel discussion around what it will take for an IFA to scale up to 1000 crores AuM. It sounded fanciful at that time, many didn't believe it would be possible, yet Wealth Forum put this question to the assembled advisors and deliberated on what it takes to make this actually possible. Today, 5 years down the road, we have a handful of IFAs who have actually achieved this, and many more who have set their sights firmly on this huge milestone, which I am sure they will achieve very shortly.

If we have a handful today who have scaled Mount Everest by crossing 1000 crores AuM, why can't we have a situation 5 years down the road when we can count at least 100 who have done this? Why can't we have a situation 10 years down the road when we can count at least 1000 IFAs who have done this? Why can't an IFA with a 5 crore AuM today think about a 100 crore AuM in the next 10 years? Is it possible? Why not? We need to first Think BIG, to grow BIG.

As you are well aware, the Reliance story is about an entrepreneur who thought BIG, who took on challenges that most thought were impossible to achieve, whose vision and single minded focus got him to scale heights that few thought at that time to be possible. That DNA runs in everything we think and do at Reliance Mutual Fund. That DNA is what I will strongly encourage each one of my IFA friends to imbibe. Think BIG, to achieve growth and scale that seem impossible today.

Think BIG : 5 pillars to grow BIG

What is it that makes an IFA scale a seemingly impossible AuM of 1000 crores? What is it that will make your 5 crore AuM scale up over the next 10 years to 100 crores? What is it that helps an IFA achieve such spectacular growth in his business? Wealth Forum and Team RMF deliberated at length on this issue, and have come up with 5 pillars of growth that enable you to Think BIG and achieve BIG. These pillars are :

1. Articulate a vision, an overarching long term goal that focuses your attention and all your actions

2. Upskill yourself - equip yourself and your core team with the skill sets required to achieve this vision

3. Build processes - it is only replicable processes in everything you do, that enable rapid growth

4. Nurture and grow a vibrant team that dreams and delivers along with you

5. Move your personal focus to execution - transcend from doing to getting things done

Going forward, Think BIG will provide you insights on each of these vital aspects, which we think are critical for you to achieve what you may think today as impossible. My only request to you is believe in yourself, back yourself. Think BIG will offer you insights, it is for you to grab them and run hard with them.

Going forward, the Think BIG advisor awards will also align with these 5 pillars of growth, and will seek to recognize advisors and distributors who have shown exemplary performance on these growth pillars. Going forward, team RMF will also align many of our distributor focused initiatives along these 5 growth pillars. If we all stay focused on these 5 growth pillars, I am confident that the handful of IFAs who today have achieved what was seen as Mission Impossible 5 years ago, will turn into hundreds and thousands in the years to come. Lets Think BIG and grow BIG, together!

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